| Partnership with Media Impact Project
Partnership with Media Impact Project

USC Media Impact Logo

NewKnowledge collaborates with the Norman Lear Center at USC’s Annenberg School for Communication and Journalism on the Media Impact Project (MIP). We’re working together to study the impact of media on society and how media can be leveraged toward solutions to large-scale problems. Both organizations have long studied media’s ability to shape how people learn. Working side by side on media program studies and evaluation since 2015, we became research partners in 2018 to undertake more ambitious initiatives. Together, NewKnowledge and MIP combine media studies methods with strategic design and interdisciplinary research to strengthen the reach of our collaborators. We work with organizations that creatively use media to inspire and engage the public in solutions to societal challenges, in areas such as science literacy, cultural understanding, and grassroots diplomacy. Located on both coasts in the US, we are close to powerful media engines, ranging from entertainment, to news, to documentaries.

The Lear Center’s Media Impact Project, studies the impact of news and entertainment on viewers. MIP’s goal is to prove that media matters, and to improve the quality of media to serve the public good. MIP works with media makers and funders to create and conduct program evaluation, develop and test research hypotheses, and publish and promote thought leadership on the role of media in social change. The Norman Lear Center is a nonpartisan research and public policy center that studies the social, political, economic and cultural impact of entertainment on the world. The Lear Center translates its findings into action through testimony, journalism, strategic research and innovative public outreach campaigns.