newknowledge.org | Evaluating New England Aquarium

Evaluating New England Aquarium

New Strategy for Visitor Engagement: Interpreting Our Mission for a Changing World

The New England Aquarium received an Institute of Museum and Library Services grant to refresh the interpretation strategy to match its new and renovated exhibits, including the Aquarium’s central exhibit, the three-story Giant Ocean Tank. As external evaluator for the last phase of the project, NewKnowledge explored how the new interpretation strategy’s responsiveness to audiences, visitor satisfaction, and integration of the overall visitor experience with the Live Blue mission. NewKnowledge was excited to partner with the Aquarium as it continued to pursue progressive conservation messaging strategies, which aligned with other initiatives, such as the National Network for Ocean and Climate Change Interpretation.

Photo Credits:
New England Aquarium